Jorge


de la Cruz










Design sits in the middle of big shifts: from linear to circular, physical to digital, human to artificial. In that context, aesthetics alone aren’t enough. I believe design should be responsible and relevant to the way we live today.

I’ve lived and worked in Spain, Sweden, and the Netherlands. That mix of cultures shapes how I think and what I look for: ideas that feel universal but grounded.

I work across objects and materials, often in close collaboration with manufacturers. Over the years, I’ve developed projects with companies like HAY, nanimarquina, and 1616 Arita.To me, design is not a medium but a methodology. A way to shape anything from products and spaces to a brand’s direction. The goal is always to create things that last without shouting, and connect to everyday life.

Within the constraints of industry, I try to challenge what’s expected by questioning habits and assumptions. Over the past fifteen years, I’ve worked on everything from espresso cups to chairs, streetlights, color palettes, and brand concepts.

I’m currently Senior Industrial Designer at Studio Stefan Scholten in Amsterdam.




Projects with

HAY, Maharam, nanimarquina, 1616 arita, Moroso, Forbo, IKEA, Nike, and Crevin.

 Experience

Studio Stefan Scholten (2020 - )
OfD / Shane Schneck (2014-2016)

Contact
+31 644 215 746
+34 670 225 393 (whatsapp)
info@jorgedelacruz.eu
Amsterdam, NL